- Set Templates-These look nice, but large companies use them. Instead, use a Blank Template or change your template frequently.
- Keywords – Certain keywords will trigger the Promotional Tab. Some examples of keywords to avoid are Gmail, Facebook, and YouTube. Be creative with the way you refer to these.
- Unoriginal Content – Copying and pasting content will end up in Promotions or Spam. This happens a lot with provided affiliate emails. Instead of using the email word for word, use swipe files for guidance but always rework content so that it’s unique to your email.
- Images – Google scrubs image data in emails and will put the email in the Promotions Tab if the image is stock or not unique. So be sure to use original or edited images.
- Symbol Formatting – Too many symbols and dynamic text can land you in Promotions. Avoid overusing exclamation points, highlighting, bold, punctuation, and italics.
- Email curse words – Certain words, when overused, will cause your email to end up in Promotions. Examples include “Free” or “Best.”
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